When Sprite decided to launch it first global campaign, they turned to AKQA to make it come to life online. Tasked with creating an experience that incorporated music as the main element, and could go from North American web & smart phone and degrade gracefully to an Indian or South African mobile experience. And unlike many campaigns of this size, You can see from the pitch concept animation that we were able to carry our idea through to execution without losing a beat.

Creative Direction: Damian Claassens; Mariana Bukvic
Art Direction: Reed Loar; Dana Richards
Technical Lead: Kaare Wesnaes
Web Development: Yi Liu; Rachel Diesel; Luan-Ling Chiang; Logan Wang
iPhone Development: VectorForm

Deliverables:
1x Facebook Experience
1x iPhone App

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